Kelly Fontenelle
Kelly Fontenelle Marketing and Consultancy LLC. Prides itself on a professional approach, creating tailored marketing strategies to enhance each of our clients’ unique businesses.
With over 25 years of experience leading market entry, special events, brand development, destination marketing and niche market development, we use our powerful and high-valued network to help our clients grow and succeed. We have experience working with destinations around the globe, hotel brands, tour operators, airlines, cruise lines and more.
We combine a friendly demeanor, a powerful work ethic and a client-centered approach. This approach results in meaningful connections and lasting impressions, thereby building stronger relationships for success.
Kelly Fontenelle has been a trailblazer in the Caribbean travel and tourism industry for more than two decades. A native of the Caribbean island of Saint Lucia – much of her professional career has been devoted to growing Saint Lucia’s tourism industry. The expertise developed through the last three decades is unmatched - her understanding of consumer travel trends and the travel agency business has resulted in the Saint Lucia’s significant growth in all subsectors of the American travel market over the last decade. Kelly lead the integrated marketing campaigns for Saint Lucia throughout the USA, creating programming that strengthened Saint Lucia’s positioning in key airlift markets. Her work to develop emerging markets through targeted initiatives increased the destination’s market share. Throughout the years, Kelly developed campaigns that reached consumers and agents through traditional and digital advertising and out-of-home, as well as targeted marketing and innovative events and activation. She also guided the national public relations program based in New York City.
In addition, Kelly played a fundamental role in developing the Saint Lucia Expert (SLEx) loyalty program for SLTA, which resulted in more than 20,000 new and loyal brand agents in less than five years. She also developed the Romance Specialist Program for the island, furthering strengthening the destination’s dominance as a romance destination. As a representative at trade shows and industry conferences, Kelly can often be found speaking about destination marketing for television media, in print stories and for trade publications. She has built strong and long lasting relationship with key stakeholders at every level of the American travel sector.
Kelly is based in Atlanta, though she is often tapping into her strong relationships, meeting with travel advisors and trade personnel across the U.S. UK and the Caribbean and building marketing programs nationally and internationally. Her inspiration, her son Eli, is the sunshine of her life.
Kelly holds a Master’s degree in Marketing, a Bachelor in Hospitality Management, a certificate in Tourism Planning from the NHTV in Netherlands and a certificate in Marketing Strategy from Cornell.